The Number One Stop For All Of Your Fishing Needs
There are over 100,000 fishing items. Largest selection of terminal tackle that includes hooks, bobbers, sinkers, lures as well as select rods and reels.

Ice jig capital of the world.

You have to see it, to believe it.
Store Hours
May - Aug.
4am - 8pm
Sept. - April
4am - 6pm
Telephone Number:
(262) 245-6150

Home of very unique and difficult to find tackle.

If there is some type of fishing gear you can't find give us a call.

We sell minnows, nightcrawlers, spikes,
wax-worms, leaches, mousies, weed worms and color spikes in bulk.
Call for prior arrangement for bulk bait.

Photos showing the tackle in  Brian Gate's store.

Guiding At 1980 Prices!

Photos of customers who caght fish while Brian was guiding.

Fast fishing or slow fishing you're likely to learn new methods of catching fish.
Largest selection of live bait in the region.
We have one one of the largest selection of Rapala in the Mid-West. Large selection of Yummies.